What this fixes.
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Reps waste hours on ICP-misfit leads
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Lead routing is round-robin instead of fit-based
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Forecasts unreliable because scoring is gut-feel
Three jobs, on rails.
Tier in seconds
A/B/C tier with confidence + written reasoning per lead.
Fit-based routing
Routes to the best-matching rep, not next-in-rota.
Closed-loop
Won/lost data feeds back into the scorer monthly.
The path.
Pull 50 closed-won and 50 closed-lost deals from the last 12 months — that's the training signal.
Write the ICP as a short rubric: must-have, nice-to-have, dealbreaker.
Drop the scorer behind the lead intake webhook in your CRM.
Tune for two weeks: read the reasoning notes, correct the few obvious misses, lock the rubric.
One scenario, one outcome.
A Vienna agency gets an inbound 'we need help with paid ads' from a stealth seed-stage startup with 3 employees.
Tier C with reasoning: 'no funding visible, team size below ICP minimum, budget signal missing' — routed to nurture, not to a rep.
Scoped on a call.
1–2 weeks
Pilot → retainer
Scope confirmed in a 30-minute call. Fixed scope, fixed timeline before you sign. We'll send a one-page proposal within 48 hours.
Book a call →Same category.
AI SDR
A 24/7 chat agent that qualifies inbound leads and books meetings into your calendar.
Sales Call Coach
Transcribe every sales call, surface objections and competitor mentions, and ship weekly coaching to each rep.
CRM Hygiene Agent
Continuous deduplication, enrichment, and field-completion across your CRM.