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Sales & Lead Gen·1–2 weeks·1–2 weeks

AI Lead Scorer

A lightweight scoring layer that wraps your existing CRM. Each new lead is graded A/B/C against your ICP rules, enriched with firmographics, and routed to the right rep in seconds — with a one-paragraph reasoning note so the rep walks into the call already briefed.

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OUTCOMES
Sales hours saved / week
9 h
Lead-to-opportunity rate
+24%
Forecast accuracy
+18%
PROBLEM
The problem

What this fixes.

  • —

    Reps waste hours on ICP-misfit leads

  • —

    Lead routing is round-robin instead of fit-based

  • —

    Forecasts unreliable because scoring is gut-feel

CAPABILITIES
How it works

Three jobs, on rails.

Score

Tier in seconds

A/B/C tier with confidence + written reasoning per lead.

Route

Fit-based routing

Routes to the best-matching rep, not next-in-rota.

Learn

Closed-loop

Won/lost data feeds back into the scorer monthly.

EXAMPLE
A real moment

One scenario, one outcome.

The scenario

A Vienna agency gets an inbound 'we need help with paid ads' from a stealth seed-stage startup with 3 employees.

The outcome

Tier C with reasoning: 'no funding visible, team size below ICP minimum, budget signal missing' — routed to nurture, not to a rep.

Engagement

Scoped on a call.

Delivery

1–2 weeks

Engagement model

Pilot → retainer

Scope confirmed in a 30-minute call. Fixed scope, fixed timeline before you sign. We'll send a one-page proposal within 48 hours.

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MORE
More in Sales & Lead Gen

Same category.

Sales & Lead Gen

AI SDR

A 24/7 chat agent that qualifies inbound leads and books meetings into your calendar.

2–3 weeks
Sales & Lead Gen

Sales Call Coach

Transcribe every sales call, surface objections and competitor mentions, and ship weekly coaching to each rep.

1 week
Sales & Lead Gen

CRM Hygiene Agent

Continuous deduplication, enrichment, and field-completion across your CRM.

1–2 weeks
Want this in your workflow?

Talk to us about your version.

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MIRROR·tested on us first · 100%AUTOMATIONS·50 ready to shipCATEGORIES·10 business functionsLIVE PRODUCTS·2 of our ownSTUDIO·Vienna, AT · since 2019MIRROR·tested on us first · 100%AUTOMATIONS·50 ready to shipCATEGORIES·10 business functionsLIVE PRODUCTS·2 of our ownSTUDIO·Vienna, AT · since 2019
propagandas.studio

Growth, engineered — one Vienna studio replacing your marketing agency, dev shop and AI vendor.

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STUDIO

Growth engineering — marketing systems, software and AI agents under one roof.

Vienna, AT · Est. 2019
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