The MIRROR Principle: why we only sell what we run
Every automation scenario we ship runs live in our own operations before it reaches a client. Here's why that matters — and why most agencies skip it.
AI lead scoring without CRM lock-in
How we built a portable lead scoring layer on top of HubSpot that any team can own, modify, and move — using Claude, Make.com, and plain JSON.
Building Photovic: fifty PV proposals in twenty minutes
What we learned building a solar-proposal engine for DACH installers — solar APIs, component compatibility, and why the bottleneck is rarely the panel maths.
Cold outreach that doesn't feel cold
The playbook we use for B2B outreach campaigns: account research automation, signal-based triggers, and a copy approach that reads like it was written by a human who did their homework.
Make.com vs n8n for serious automation work
We've built production workflows on both. Here's an honest comparison — what each platform is actually good for, where they break, and how we choose.
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