Growth, engineered.
Marketing, software, AI —
for teams in Frankfurt.

try

Book a call Browse 50 automations ↓ View work

AUTOMATIONS50PRODUCTS2CATEGORIES10MIRROR100%EST.2019

Selected work

Things we shipped
and ship still.

2025Product · Branding

Movement Lab

Fitness tracking and an AI-powered movement score for clinical practices.

HealthFitnessSaaS

2026Product · Engineering

Solar Proposal Engine

Draw a zone on the map, get fifty PV proposals — full BOM, ROI and cover letter — in twenty minutes.

CleanTechDACHSaaS

About

Built on the
MIRROR Principle.

I'm Georgiy, founder of propagandas.studio. We work on three tracks — Marketing & Growth, Software & Products and AI Automation — for ambitious teams across Europe.

On one side we grow client businesses with strategy, tools and intelligent workflows. On the other we build our own products in parallel — photovic.com and movelab.at.

The rule we live by: if we have not run it on our own operations first, we will not sell it to you. Every automation scenario, every growth tactic — tested on us before it reaches a client. We call this the MIRROR Principle.

More about the studio

What we do

Three tracks,
one studio.

Marketing & Growth

Strategy, brand and ROAS-led paid media on Meta, Google and TikTok — wired straight to pipeline, not vanity metrics.

Software & Products

Apps and platforms that scale with the business. Built to the same engineering standards as our own SaaS.

AI Automation

Replace the manual ops with workflows that run themselves. Plugged straight into your existing systems.

Engagement

Fixed scope.
Fixed timeline. Scoped on a call.

Every project is scoped per business in a 30-minute call. We send a one-page proposal with fixed scope and timeline within 48 hours.

Book a call Browse 50 automations

Automation platform

Automate your
entire growth engine.

From lead capture to CRM entry to follow-up — no human touch required. We build it, run it on our own business, then deploy for yours.

Discuss automation

propagandas.at / dashboard

Overview

Leads

Analytics

Sequences

● ACTIVEAI scores every lead in real-time

Claude reads contact data, email behavior and firmographic signals to score 0–100 with a written reasoning trail.

Leads today

247

+12%

Avg score

↑ 8pt

Auto-sent

sequences

Notes

Thinking out
loud.

All notes

01 · Philosophy

The MIRROR Principle: why we only sell what we run

Every automation scenario we ship runs live in our own operations before it reaches a client. Here's why that matters — and why most agencies skip it.

May 20265 min read →

02 · AI Automation

AI lead scoring without CRM lock-in

How we built a portable lead scoring layer on top of HubSpot that any team can own, modify, and move — using Claude, Make.com, and plain JSON.

Apr 20267 min read →

03 · Product

Building Photovic: fifty PV proposals in twenty minutes

What we learned building a solar-proposal engine for DACH installers — solar APIs, component compatibility, and why the bottleneck is rarely the panel maths.

Mar 20266 min read →

FAQ

Questions,
before they're asked.

Couldn't find your answer? Drop us a line.

Let's ship

Ship the system, not the deck.

We take on a limited number of engagements each quarter. If you want production-grade work delivered in weeks — not consulting bills — talk to us.

Book a call Email directly

Growth, engineered.
Marketing, software, AI —
for teams in Frankfurt.

try

Book a call Browse 50 automations ↓ View work

AUTOMATIONS50PRODUCTS2CATEGORIES10MIRROR100%EST.2019

Selected work

Things we shipped
and ship still.

2025Product · Branding

Movement Lab

Fitness tracking and an AI-powered movement score for clinical practices.

HealthFitnessSaaS

2026Product · Engineering

Solar Proposal Engine

Draw a zone on the map, get fifty PV proposals — full BOM, ROI and cover letter — in twenty minutes.

CleanTechDACHSaaS

About

Built on the
MIRROR Principle.

I'm Georgiy, founder of propagandas.studio. We work on three tracks — Marketing & Growth, Software & Products and AI Automation — for ambitious teams across Europe.

On one side we grow client businesses with strategy, tools and intelligent workflows. On the other we build our own products in parallel — photovic.com and movelab.at.

More about the studio

What we do

Three tracks,
one studio.

Marketing & Growth

Strategy, brand and ROAS-led paid media on Meta, Google and TikTok — wired straight to pipeline, not vanity metrics.

Software & Products

Apps and platforms that scale with the business. Built to the same engineering standards as our own SaaS.

AI Automation

Replace the manual ops with workflows that run themselves. Plugged straight into your existing systems.

Engagement

Fixed scope.
Fixed timeline. Scoped on a call.

Every project is scoped per business in a 30-minute call. We send a one-page proposal with fixed scope and timeline within 48 hours.

Book a call Browse 50 automations

Automation platform

Automate your
entire growth engine.

From lead capture to CRM entry to follow-up — no human touch required. We build it, run it on our own business, then deploy for yours.

Discuss automation

propagandas.at / dashboard

Overview

Leads

Analytics

Sequences

● ACTIVEAI scores every lead in real-time

Claude reads contact data, email behavior and firmographic signals to score 0–100 with a written reasoning trail.

Leads today

247

+12%

Avg score

↑ 8pt

Auto-sent

sequences

Notes

Thinking out
loud.

All notes

01 · Philosophy

The MIRROR Principle: why we only sell what we run

Every automation scenario we ship runs live in our own operations before it reaches a client. Here's why that matters — and why most agencies skip it.

May 20265 min read →

02 · AI Automation

AI lead scoring without CRM lock-in

How we built a portable lead scoring layer on top of HubSpot that any team can own, modify, and move — using Claude, Make.com, and plain JSON.

Apr 20267 min read →

03 · Product

Building Photovic: fifty PV proposals in twenty minutes

What we learned building a solar-proposal engine for DACH installers — solar APIs, component compatibility, and why the bottleneck is rarely the panel maths.

Mar 20266 min read →

FAQ

Questions,
before they're asked.

Couldn't find your answer? Drop us a line.

Let's ship

Ship the system, not the deck.

We take on a limited number of engagements each quarter. If you want production-grade work delivered in weeks — not consulting bills — talk to us.

Book a call Email directly

Growth, engineered.Marketing, software, AI —for teams in Frankfurt.

Things we shippedand ship still.

Built on theMIRROR Principle.

Three tracks,one studio.

Fixed scope.Fixed timeline. Scoped on a call.

Automate yourentire growth engine.

Thinking outloud.

The MIRROR Principle: why we only sell what we run

AI lead scoring without CRM lock-in

Building Photovic: fifty PV proposals in twenty minutes

Questions,before they're asked.

Ship the system, not the deck.

Growth, engineered.Marketing, software, AI —for teams in Frankfurt.

Things we shippedand ship still.

Built on theMIRROR Principle.

Three tracks,one studio.

Fixed scope.Fixed timeline. Scoped on a call.

Automate yourentire growth engine.

Thinking outloud.

The MIRROR Principle: why we only sell what we run

AI lead scoring without CRM lock-in

Building Photovic: fifty PV proposals in twenty minutes

Questions,before they're asked.

Ship the system, not the deck.

Growth, engineered.
Marketing, software, AI —
for teams in Frankfurt.

Things we shipped
and ship still.

Built on the
MIRROR Principle.

Three tracks,
one studio.

Fixed scope.
Fixed timeline. Scoped on a call.

Automate your
entire growth engine.

Thinking out
loud.

Questions,
before they're asked.

Growth, engineered.
Marketing, software, AI —
for teams in Frankfurt.

Things we shipped
and ship still.

Built on the
MIRROR Principle.

Three tracks,
one studio.

Fixed scope.
Fixed timeline. Scoped on a call.

Automate your
entire growth engine.

Thinking out
loud.

Questions,
before they're asked.