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Sales & Lead Gen·1–2 weeks·1 week

Competitive Intelligence

Crawls and parses competitor websites, ad libraries, job boards, changelogs and press. Generates a single weekly digest — what changed, why it matters, what to do about it. Replaces the part-time analyst nobody got round to hiring.

Time to spot pricing change
< 24 h
Analyst hours replaced
8 h / week
Competitors tracked
20+
The problem

What this fixes.

  • Strategic surprises from competitors

  • Manual tracking gets stale within weeks

  • No-one reads 12 separate news feeds

How it works

Three jobs, on rails.

Crawl

Pricing + pages

Watches landing pages, pricing, feature pages for diffs.

Watch

Ads + jobs

Public ad libraries and job boards for product/team signals.

Summarise

Weekly memo

One Slack/email digest, ranked by relevance.

From signed proposal to live

The path.

01

List 5–20 competitors and what about them you actually care about (pricing, product, hiring, ads).

02

Pick the format you'll read: Slack digest, weekly email, Notion page.

03

We seed the watchlist, calibrate the relevance filter, hand over a 'rule-out' list of noise.

04

Friday morning the memo lands; one bullet per change ranked by 'what to do about it'.

A real moment

One scenario, one outcome.

The scenario

Last Wednesday, your two top competitors both shipped pricing-page changes and started running new LinkedIn ads aimed at your ICP.

The outcome

Friday digest opens with both, side-by-side. Bullet three says: 'They cut the mid-tier 15%. Reprice or hold; comp grid attached.'

Engagement

Scoped on a call.

Delivery

1 week

Engagement model

Pilot → retainer

Scope confirmed in a 30-minute call. Fixed scope, fixed timeline before you sign. We'll send a one-page proposal within 48 hours.

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